Content Marketing is the New Social.
I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been around...
View ArticleBrand Advocacy Redux
A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a...
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A Thumbs Up is A Terrible Thing to Waste….
Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have sprung into...
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Seven Resolutions for Creating Your Social Content Calendar
Share this news. Re-tweet this great testimonial. Pin our new infographic. Instagram our brilliant creative. Promote our contest. Get them to like us – really, really like us. It’s good to be...
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Listen Up!
A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it will...
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The Need for Topic Modeling
At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the...
View ArticleThe Convergence of Content Strategy and Technology
As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes “Now what?” The development of a...
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Community Content: Primed for Improvement
As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research in this...
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Taming the Content Vortex
Anyone who works with content will instantly get the title of this blog. Managing an organization’s content can make you feel like you are standing in the midst of a vortex: a swirl of demands,...
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